In today’s world of technology, social media has become a major tool for businesses, celebrities and high-profile persons. Social media helps companies and individuals influence and share information with their customers and followers. If you know how to deploy social media effectively, it can inure to your personal or company’s benefit. Unfortunately, just like the gold rush, people have jumped onto the social media bandwagon. This has left many businesses and entrepreneurs disappointed. They are not experiencing success with social media.