Michael Arrington founded TechCrunch, Tech Media Blog Network in 2005 and has built it into one of the most influential Tech blog network in the world with about $25 million value. TechCrunch has now grown into a network of technology focused sites offering a wide range of content and new media.
Michael Arrington: Founder of TechCrunch
With 7.5 million unique visitors and 20 million page views / month, TechCrunch has 1,037,662 followers on Twitter, it has over 3,337,000 RSS feed subscribers aand its articles are always on top of Tweetmeme, Digg and Social Bookmarking Sites.
Competing with iamweb2.0 & Mashable, TechCrunch has reached the #1 Tech Audience Online.
These are the 10 reasons why TechCrunch is on the top of Technology blogs today.
Be The First
TechCrunch take the things very keenly, that are happening & that can influence the world in the near future. They put them first to their tech audience.
New Internet products and Companies
Now as Technology & Web is emerging, new web & technology based business, products & services are too emerging like never before. They profile those & review them.
TechCrunch is a weblog dedicated to obsessively profiling and reviewing every newly launched web 2.0 business, product and service. In addition to new companies, we will profile existing companies that are making an impact (commercial and/or cultural) on the web 2.0 space.
- Michael Arrington
Increasing The Scope
Yes, they went with wide range of content and new media, growing their network in every arena where they come up with the most of the content that pleases audience.
The Crunch Network consists:
- TechCrunch
- CrunchBase
- CrunchGear
- MobileCrunch
- TechCrunchIT
- TechCrunch Europe
- TechCrunch Francais
- TechCrunch Japan
- The Gillmor Gangs
- Elevator Pitches
The Skilled Team
TechCrunch Network is equipped with a team consisting people from most diverse fields, powering the entire Crunch Network.
Simple Design & Content Reach
TechCrunch blog design is really simple, so its easy for the reader to reach the content they are looking for. They present the content in a simple way that is easy to grasp on.
Easy navigation & less number of ads is most important features of their blog designs.
Write for the Web & for People
They acts as a medium between business, products, services & the readers & mainstream audience.
Like all good web 2.0 services, this site will be a two-way communications medium. Comments, trackbacks and other feedback will be welcome. We will distribute this content in every way our readers want it – our website, RSS, Atom, email, and other web 2.0 distribution mechanisms that companies that we profile will think up!
- Michael Arrington
Powerful Headlines
Look at these:
- Letting Data Die A Natural Death
- This Is What Happens When Your Mother-In-Law Uses Internet Explorer 6
- Google Squared Gets Better, But It Still Can’t Find Mars
These are some of the example of the headlines of the posts I figured out recently from TechCrunch. These depicts the unique way they go for Titles. They go for titles that are quite interesting & appealing.
Content, Content & Content
TechCrunch publishes some 10+ posts every day. They vary in their areas & are written by their teams. So, these articles are diverse & vary in presentation.
They know what to post, when to post & how to post the articles.
In-Depth Article Coverage
If you read some TechCrunch posts you will quickly see how they track down the source of information, they check out the original report, examine the original study and write a short summary of the most interesting points.
The Depth of coverage is mainly drawn on a series of articles that are linked quite nicely.
Encourage Sharing
Yes, TechCrunch post for their readers & valuable information that readers enjoy, they will spread the word to their friends for you. So, Blog is embedded with most popular social networking site buttons like Twitter & Facebook.
But they are readers who never hesitate to spread the interesting artilces to Digg, Stumbleupon & other social networking sites & that is the real source of their traffic.
So, Good & quality content can’t remain hidden for a long time. It will came out definitely.
TechCrunch is a great example & inspiration to bloggers. It shows how anyone can start from scratch, work hard & can establish an blog empire, just like Michael Arrington did with TechCrunch Tech Media Blog Network.
So, What do you think after reading this article? Do you remember of such inspiring moves?
Share with us your views.
