How fast your page loads may have a direct effect on how your site ranks in Google? Don’t worry, it hasn’t had an impact…yet. But it could be in 2010. Google’s Matt Cutts discussed key ingredients in an interview with WebProNews out in Vegas – Says that Algorithm Change Would Make Slow Sites Rank Lower
We have seen Google’s New Code Project “Let’s make the web faster” few days before, it also shows that Google is very much concerned about the site speed.
Slowpokes to get penalized in Google search rankings 2010
Google pulls in a few hundred different factors in search rankings and pushes changes to the underlying algorithm at least once a day on average.
Matt Cutts said:
We’re starting to think more and more about — should speed be a factor in Google’s rankings? I mean, in AdWords, if your site is slow, that can be a factor in how much you have to pay in AdWords.
Historically we haven’t used it in our search rankings, but a lot of people within Google think the web should be fast.
It should be a good experience, so it’s sort of fair to say if you’re a fast site, maybe you should get a bit of a bonus. Or if you’re a really awfully slow site, maybe users don’t want that as much.
From the sound of it, speed is going to be a huge factor in SEO moving in to 2010. Making your site faster is going to benefit you in better serach rankings after an year if this is going to be true. So, Webmasters have to start optimizing it for speed anyway.
So, techniques like using WordPress cache plugins to staticize, speedup & increase responsiveness of webpages can be very effective.
What do you think about this? Share with us techniques, plugins in wordpress that would be very helpful making websites faster?