How fast your page loads may have a direct effect on how your site ranks in Google? Don’t worry, it hasn’t had an impact…yet. But it could be in 2010. Google’s Matt Cutts discussed key ingredients in an interview with WebProNews out in Vegas – Says that Algorithm Change Would Make Slow Sites Rank Lower
We have seen Google’s New Code Project “Let’s make the web faster” few days before, it also shows that Google is very much concerned about the site speed.
Slowpokes to get penalized in Google search rankings 2010
Google pulls in a few hundred different factors in search rankings and pushes changes to the underlying algorithm at least once a day on average.
Matt Cutts said:
We’re starting to think more and more about — should speed be a factor in Google’s rankings? I mean, in AdWords, if your site is slow, that can be a factor in how much you have to pay in AdWords.
Historically we haven’t used it in our search rankings, but a lot of people within Google think the web should be fast.
It should be a good experience, so it’s sort of fair to say if you’re a fast site, maybe you should get a bit of a bonus. Or if you’re a really awfully slow site, maybe users don’t want that as much.
I think a lot of people in 2010 are going to be thinking more about ‘how do I have my site be fast,’ how do I have it be rich without writing a bunch of custom javascript?’
From the sound of it, speed is going to be a huge factor in SEO moving in to 2010. Making your site faster is going to benefit you in better serach rankings after an year if this is going to be true. So, Webmasters have to start optimizing it for speed anyway.
So, techniques like using WordPress cache plugins to staticize, speedup & increase responsiveness of webpages can be very effective.
What do you think about this? Share with us techniques, plugins in wordpress that would be very helpful making websites faster?
That is good & that is bad also. It could be really worse for those who are having high search engine ranking now but if their blogs take longer to load, the new algorithm can punish them.
Yes, WordPress users can go for so many cache plugins but what for those who are not using wordpress?
Yes, Zin
They are looking for it. I think they are taking site speed as one the factors in search engine rankings soon.
I think that these can be done to make pages faster.
1. WordPress cache plugins can be very much effective(for wordpress users) to increase responsiveness of the web pages, helps them load faster.They actually staticize the web pages, thus speedup web pages loading in the browser.
2. Using less images can be one method to increase page loading.
3. Javascript can also help in excecuting client side script execution that can minimize number of page requests.
This really is a very useful post. A food for thought for everyone. Thanks for sharing this info.
Thnaks Aswani, Nice to see you here . Keep in touch.
then its time to concentrate on speed of my site..
In this age of Speed, Google is going the right way according to me. If page loading Speed becomes a factor in SEO then people will really think over this issue.
Already Google has shown keen concern on “Lets make a Faster Web” & steps like these shows that they are moving it on. So, Next is a “Speed Burden” from Goolge for webmasters.
The bloggers are going to be big sufferers if speed is going to be a criteria, as they always load slowly instead of the cache plugin.
Yes, Then only those bloggers who use light themes for WordPress & blogger can be benefited alot.
well then we have to check a few things that slows the speed of the page loading, adsense and google analytics are the primary reason of slow page loadings…
You are right, Google AdSense use scripts for displaying the ads, which of course takes same time to load.
But the overall page loading is what that decides the site-speed.
I've read about Gzip or file compression plugins. But I have yet to try this out. I'm not sure if my webhost supports file compression. Will email them one of these days though.
Yes, Gzip compression can really work in this case.